Putting my words on a diet. I manage several blog pages. I generate too many words. Users read only 20% to 28% of the words in an average Web page. Even high-literacy users scan and often only the beginning. Readers don't read very much. I have decided to put my word count on a strict diet. They'll have to work hard for survival.
Front loading my Ideas. Since users spend 80% of their time on the top end of the page, I will start with the conclusion. I must insure that the first lines pack a summary punch. I'll limit paragraphs to one idea. I will use bulleted lists & meaningful sub-headings. I have assumed photos attract attention. Not so much, unless, the image contains relevant information.
Credibility is crucial. A good reputation works in my favour. Users know they can trust my copy and they know I write carefully and well. Since I've done my homework, I offer links to others sites.
That's my intention in an ever-increasing glut of information.