NCCPR advocates for systemic reform. The membership of this coalition is comprised of professionals who have been involved in or with the child welfare system within the United States. This coalition provides them with a forum for affecting positive changes to policies that concern child abuse, foster care and family preservation. They are most concerned to make the system better for vulnerable children.

Besides the website rich with article and document resources, NCCPR also operates a blog called ‘NCCPR Child Welfare Blog (News and commentary from the National Coalition for Child Protection Reform concerning child abuse, child welfare, foster care, and family preservation.)'
In its rationale for child advocacy NCCPR states, “But we don’t see getting the word out or “raising awareness” as an end in itself. Rather, our goal is reducing the number of children needlessly torn from everyone loving and familiar. In addition to sparing children from the harm that comes from being consigned to America’s chaotic system of foster care, keeping those children out of the system also gives child welfare agencies more time to find children in real danger.”
The careful research and the boldly accurate writing has earned the contributors high respect among journalists and reform-minded child welfare professionals. Among the comments about this advocate group are the following.
“A voice of reason …[that] can find fault with an agency without sounding like [they’re] denouncing the Third Reich.” --Tom Lyons, Columnist, Sarasota (Florida) Herald-Tribune
“You are a tremendous force and asset to children across the country and I have nothing but the utmost respect for your work. I think you have made a tremendous difference in people's lives through your media advocacy work. … Now more than ever the services of NCCPR are needed to keep the heat on. You helped reporters like me stay focused, to not be swayed by the state bureaucratic and political machines and to remember what child welfare and child protection is really supposed to be about - helping children and preserving families - which, sadly often gets lost in the rhetoric of the day …” --Colin Poitras, former reporter, Hartford Courant
“A remarkable advocate for child welfare reform [with] an impact all over the country.” --Benjamin Wolf, Director, Children and Institutionalized Persons Project, American Civil Liberties Union of Illinois (counsel for plaintiffs, Illinois class-action child welfare suit)
“NCCPR has been a key support for the child welfare reforms in Maine. … The strong voice of NCCPR gives voice to ideas that challenge the status quo. The children of Maine need that voice. … The work that [NCCPR] has done with the media in Maine has helped them understand the complexity of the child welfare system and has helped them to understand that the reforms are in the best interest of children and the people of Maine.” --James Beougher, Director, Office of Child and Family Services, Maine Department of Health and Human Services